Introduction
With technological advances, rapidly developing transportation systems, and changing economic climate, it is getting easier for companies to gain benefits by increasing demand in international market fields. In this situation, they have to adjust their product, price, promotion and distribution policies to international markets because there are different circumstances between domestic markets and global markets as well as a lot of difficulties involved various fares and barriers between a country and another.
Regarding the companies’ strategies for the two markets, I shall demonstrate how companies make their decisions on product, place, price, and promotion through the use of case studies. International marketing may be defined as; “the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations” (Michael and Peter, 2000, pp. 64-5).