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해당 자료는 5페이지 까지만 미리보기를 제공합니다.
5페이지 이후부터 다운로드 후 확인할 수 있습니다.
5페이지 이후부터 다운로드 후 확인할 수 있습니다.
목차
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Conclusion
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Conclusion
본문내용
1. What determines a place’s image?
Roles of Image
- Images has always been of great interest and concerns to all markets (Brand image)
- Product’s image to attract consumers and build market share
- A place’s images as major influence on investors, new residents and visitors
Cases
- Ireland’s image : IRA, Civil wars
Roles of Image
- Images has always been of great interest and concerns to all markets (Brand image)
- Product’s image to attract consumers and build market share
- A place’s images as major influence on investors, new residents and visitors
Cases
- Ireland’s image : IRA, Civil wars
추천자료
- 가격2,000원
- 페이지수17페이지
- 등록일2010.03.09
- 저작시기2007.6
- 파일형식파워포인트(ppt)
- 자료번호#588715
본 자료는 최근 2주간 다운받은 회원이 없습니다.
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