In 1686, The Harvard Business Review published a paper that has been in every business school textbook every before. It was by Albert Z.Carr. In it he compared and found the rules of business to be the same as the rules of game of poker. In poker game, everyone knows the rules. Bluffing is an integral part of the game accepted by all players so there is nothing immoral about it. So, too, in business, everyone understands that bluffing goes on and it is not considered to be immoral nor is it illegal. It is impersonal game ethics and not religious ethics.