Company Overview:
Multinational company from the United States its markets are: consumer electronics and software, as well as personal computers.
Best know for:Hardware Products: Macintosh computers, I Phone, I Pad, I PodSoftware:I tunes, I life
Companies’ mission: “Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we
operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous
improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.”
Corporate culture: the culture has been defined by Steve Jobs and put into 10 lessons:
Design focus- it is important for its employees to remember about the design and that it is very important to the company
Believe in Job
Forget everything that you knew before coming to Apple- because in the company many thinks, actually everything is done in a different unique way.
Apple is the best- this is due to Steve Jobs every employee should think about Apple as the best the same way as he does “Apple is the best”
Take critics to your heart- this is partly to the company’s ego. The company takes it personally when not being good.
No defeat-“There is nothing that Steve Jobs hates more than to see a competitor beat his company”
Every detail is important
Steve Jobs is the only one who can be indispensable
High security for internal information
Being dominate on the market this S.Jobs main goal