목차
Ⅰ. CJ푸드빌 기업소개
1. History
2. Vision and Mission
3. Objectives or Goals
Ⅱ. CJ푸드빌 기업환경분석
1. Micro Environment
2. Macro Environment
Ⅲ. CJ푸드빌 SWOT 분석
1. Strength
2. Weakness
3. Opportunity
4. Threat
Ⅳ. CJ푸드빌 STP 분석
1. Segmentation
2. Targeting
3. Positioning
Ⅴ. CJ푸드빌 마케팅믹스 4P전략
1. Product
2. Price
3. Place
4. Promotion
Ⅵ. 마케팅전략 평가
1. History
2. Vision and Mission
3. Objectives or Goals
Ⅱ. CJ푸드빌 기업환경분석
1. Micro Environment
2. Macro Environment
Ⅲ. CJ푸드빌 SWOT 분석
1. Strength
2. Weakness
3. Opportunity
4. Threat
Ⅳ. CJ푸드빌 STP 분석
1. Segmentation
2. Targeting
3. Positioning
Ⅴ. CJ푸드빌 마케팅믹스 4P전략
1. Product
2. Price
3. Place
4. Promotion
Ⅵ. 마케팅전략 평가
본문내용
J Foodville should improve the menu and make new menu every season. They satisfy customer’s needs. Their menu’s rarity let customer come to here.
2. Price
Now, Product price of each affiliates CJ Foodville are similar or expensive. If company trade agriculture product directly, they can reduce the cost. As a result, customers returned the profit back. Also, They have to create differentiated service that can complement their high price. To do that, CJ Foodville should supplement the price gap with other companies by increasing benefits to customers and membership. Especially, it would be important to increase benefits for its' repeated customers through membership reward.
3. Place
Each affiliate of CJ Foodville has local distributors all over the country. But less the number of stores have inaccessibility. So they should increase their store through market analysis and also it should increase accessibility through online. In addition, CJ Foodville has become a global food service corporation through make inroads into abroad market. They should strength oversea business in China, Philippines, Vietnam, U.S.A. etc. And Using aggressive management, they should grow up more as global food service corporation.
4. Promotion
They could attract customers by various events. For example 1+1events, calender present and etc. Also, CJ Foodville should offer various public realtions through using SNS, blog that many people use nowaday. And They should more cooperate with other affiliations of CJ.
Ⅵ. 마케팅전략 평가
CJ Foodville evaluation for marketing are as follows: Positive evaluation of the first, against the Food Sanitation Law that operates the internal audit. Through periodic inspection, so clean and fresh products to our customers to increase the confidence. Second, the membership card to earn points for each affiliate brands can be used as an integrated cash. So, to re-integrated membership card Visits to increase the customer. Third, because domestic firms operate independently and do not pay royalties. For example, Starbucks has to pay royalties of 5%, whereas, CJ Foodville can prevent unnecessary capital expenditures. Finally, cj restaurant industry in the United States market, the Chinese market by expanding its overseas expansion. Chafing of the American advance, advance into China and Vietnam of touslesjours example. The most urgent problem is in many respects similar competitors. Due to many competitors significantly reduced sales and number of stores and sales affiliates are not being reduce. Because there are many competitors and other companies through the development of sustainable and differentiated competitive advantage to have the menu in Korea to the World's a recognized brand that can expand opportunities to go.
As a result, CJ foodville have various marketing strategies including food, cultures, educations and voluntary services. Although they have a little inactive brands in market, they will be number one food service business in Asia.
2. Price
Now, Product price of each affiliates CJ Foodville are similar or expensive. If company trade agriculture product directly, they can reduce the cost. As a result, customers returned the profit back. Also, They have to create differentiated service that can complement their high price. To do that, CJ Foodville should supplement the price gap with other companies by increasing benefits to customers and membership. Especially, it would be important to increase benefits for its' repeated customers through membership reward.
3. Place
Each affiliate of CJ Foodville has local distributors all over the country. But less the number of stores have inaccessibility. So they should increase their store through market analysis and also it should increase accessibility through online. In addition, CJ Foodville has become a global food service corporation through make inroads into abroad market. They should strength oversea business in China, Philippines, Vietnam, U.S.A. etc. And Using aggressive management, they should grow up more as global food service corporation.
4. Promotion
They could attract customers by various events. For example 1+1events, calender present and etc. Also, CJ Foodville should offer various public realtions through using SNS, blog that many people use nowaday. And They should more cooperate with other affiliations of CJ.
Ⅵ. 마케팅전략 평가
CJ Foodville evaluation for marketing are as follows: Positive evaluation of the first, against the Food Sanitation Law that operates the internal audit. Through periodic inspection, so clean and fresh products to our customers to increase the confidence. Second, the membership card to earn points for each affiliate brands can be used as an integrated cash. So, to re-integrated membership card Visits to increase the customer. Third, because domestic firms operate independently and do not pay royalties. For example, Starbucks has to pay royalties of 5%, whereas, CJ Foodville can prevent unnecessary capital expenditures. Finally, cj restaurant industry in the United States market, the Chinese market by expanding its overseas expansion. Chafing of the American advance, advance into China and Vietnam of touslesjours example. The most urgent problem is in many respects similar competitors. Due to many competitors significantly reduced sales and number of stores and sales affiliates are not being reduce. Because there are many competitors and other companies through the development of sustainable and differentiated competitive advantage to have the menu in Korea to the World's a recognized brand that can expand opportunities to go.
As a result, CJ foodville have various marketing strategies including food, cultures, educations and voluntary services. Although they have a little inactive brands in market, they will be number one food service business in Asia.
추천자료
- CJ Entertainment 의 마케팅 전략 분석
- CJ 홈쇼핑 성공전략 분석
- CJ 엔터테인먼트 기업 분석
- CJ GLS와 3자물류산업의 특징과 발전방향
- [마케팅] CJ 의 진로 인수전략 분석
- [마케팅원론] CJ그룹의 마케팅 전략 분석[진로 인수]['A+레포트']
- [농심 새우깡][해태제과 에이스크래커][대상 청정원][CJ제일제당][삼양][동양제과]농심 새우...
- CJ햇반 마케팅 SWOT,STP,4P전략분석과 햇반 제품분석및 햇반 마케팅실행방안
- CJ GLS 인적자원관리
- [외식산업경영] 외식산업 업체의 현황 - CJ Food(CJ 푸드).PPT자료
- 물류(택배) 시장 - CJ 대한통운 vs UPS (물류택배시장, 택배시장 현황, UPS , CJ대한통운, 두...
- 산업조직론 기업결합-CJ오쇼핑의 온미디어 인수,롯데 쇼핑의 CS유통 인수,기업결합의 개념과 ...
- 외식산업론,멀티브랜드소개 트렌드,멀티브랜드의 사례,CJ 마케팅 사례,SPC 마케팅 사례,CJ VS...
- [마케팅 경영 사례][P&G][피앤지][기아자동차][롯데백화점][롯데쇼핑][CJ][MBNA]마케팅 ...
소개글