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to understand what affects the online brand equity. The concept of Brand equity has emerged as one of the most critical areas for marketing in the 1990s. Despite interest in the subject, however there is a little empirical study about online brand equity.
This study applies the concept of brand equ
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Services Marketing, in Press.
Zeitharnl, Valarie A., Leonard L. Berry and A. Parasuraman(1996), The bahavioral consequences of service quality, Journal of Marketing, 60(April), 31-46. Ⅰ. 문제제기 및 연구방법.
Ⅱ. 정의 및 이론적 배경.
2.1. 서비스 실패
2.2. 소비자 불만행동.
2.3
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to use internet shopping mall does, and heavy user on internet shipping mall does.
As a result, managers of internet shopping mall may well strengthen free on-line service ; E-mail address, space for communities and so on, and update in time.
Keyword : e-business, vender, internet shopping mall, fre
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services selling: an interpersonal influence perspective," Journal of Marketing, 54(july), 1990, pp.68-81.
Fillatrault, P., & Ritchie, J. R., "The Impact of Situational Factors on the Evaluation of Hospitality Service," Journal of Travel Research, (Spring), 1988, pp.29-37.
Folkes, V., "Consumer rea
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Background
(3) Professional Objective
(4) Military Service
(5) Business Background
(6) Special Achievement
(7) Special Activities
(8) Experience
(9) Rewards and Punishments
(10) References
(11) Etc
2. 국문 이력서와의 차이점
3. 영문이력서 작성 시의 주의점
4. 영문이력서
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Background
1. Definition of Social Media
2. Appearance Background of Social media
3. Characteristic of social media
Chapter3. Social Network Service (SNS)
1. Definition of SNS
2. SNS Services
1) Twitter
2) Facebook
3) Blog
3. SNS Marketing
4. Appearance of SNS Marketing
5. Tradit
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Background(Analysis Of KKD)
II-1. Environmental Analysis
-3C (Company, Competitor, Customer)
Ⅱ-2. Krispy Kreme STP
-Segment
-Targeting
-Positioning
Ⅱ-3. Krispy Kreme 4P
Ⅱ-4. Krispy Kreme SWOT (Krispy, Dunkin).
-SWOT(Krispy, Dunkin)
-5 Forces of
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customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers.
Area of service of Customer Relationship Management are as follo
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(09.5.26) 1. Introduction
- Choice Background
2. Brand Analysis
- JinRo · 참이슬
- Soju Market
- Competitors
- SWOT
3. Consumer Survey
4. 4P · STP Strategy
5. Marketing Strategy
- Long-term · Short-term marketing
- New marketing
6. Conclusion
7. Reference
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to segment the market based on customer investment horizon and target those investors who wish to hold for the long-term. It must position itself as a full-service provider of a complete array of financial products to the ~~~~ Recommendation
Problem, Background, and Current Situation
New St
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