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of service failure affect recovery satisfaction, and how these relations are moderated by the justice of service recovery.
The result shows that the higher severity of the service failure, the more negative influence on the recovery satisfaction, and all of the moderating variables haven't interacti
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Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitudes", Journal of Business Research.
Zeithaml, Valarie A. (1988), "Consumer Per- ceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol.52 (July), 2-21.
Zeithaml,
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마케팅의 개념
2) 실버소비자의 범주
3) 실버마케팅의 등장 배경
3. 실버마케팅 광고의 전개
1) 실버마케팅 광고의 필요성
2) 실버마케팅을 통한 광고전략
3) 실버마케팅 광고의 시장 세분화
4) 실버마케팅 광고 비주얼 이미지의
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of New Product Per- formance: A Review and Meta-Analysis," Journal of Product Innovation Management (November), 397-417.
Olson, Eric M., Irville C. Walker, Jr. and Robert W. Ruekert(1995), "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Journal of M
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I. 서론
브랜드 리뉴얼 실패와 관련한 유명한 사례가 있다. 1970년대 펩시가 미국 내에서 ‘펩시 챌린지’ 이벤트를 통해 소비자들이 컵에 어떠한 브랜드가 있는지 전혀 모르는 상태에서 눈을 가리고 맛보게 한 후 자신이 좋아하는 것을 집
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of Brand Choice for Frequently Purchased Product," Journal of Consumer Research, Vol. 13, pp. 250-256.
Yi, Youjae(1990), "Cognitive and Affective Priming Effects of the Contextfor Print Advertisement," Journal of Advertising, Vol. 19, No. 2, pp. 40-48.
Zajonc, R. B.(1980), "Feeling and Thinking :
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Marketing Strategy Perspectives, 3rd ed., Irwin.
14. Zeithaml, Valarie (1988),“Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence," Journal of Marketing, 52, pp. 2∼21.
Abstract
Determinants in the Stage of Purchase Decision Making
for Credit Cards
Kim, D
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of the effects of a monetary incentive on cooperation rates and data collection costs in central-location interviewing. Journal of Marketing Research, 20, 439-442.
36.Wineman, N. Margaret & Durand, Ellen(1992). Issues in clinical nursing research : Incentives and rewards for subjects in nursing rese
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of relational exchange following service failure," Research Conference Proceedings, 1994.
Oliver, R. L., "A cognitive model of the antecedents and consequences of satisfaction decision," Journal of Marketing Research, 17, 1980, pp.460-469.
Oliver, R. L., "Measurement and education of satisfaction pr
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of Personality and Social Psychology, 60(January), pp. 5-24.
Mullin, B.J.(1983), Sports Marketing, Promotion and Publec Relations, N.J: NSM, p. 58.
Thaler and E.J. Johnson(1990), "Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choices," Management Scie
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