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C., and Reynolds, T. J. \"The means-end approach to understanding consumer decision making.\" In J. C. Olson, & T. J. Reynolds (Eds.), Understanding consumer decision making: the means-end approach to marketing and advertising strategy (pp. 3-20). Mahwah, NJ: Erlbaum. 2001. 서론
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C., and Reynolds, T. J. \"The means-end approach to understanding consumer decision making.\" In J. C. Olson, & T. J. Reynolds (Eds.), Understanding consumer decision making: the means-end approach to marketing and advertising strategy (pp. 3-20). Mahwah, NJ: Erlbaum. 2001. 서론
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Effects of Internet Advertising
Kim, Young-Man*
The development of information technology causes the marketing activities of firms to concentrate on the Internet. advertising on the Internet is of great importance in marketing strategics. The precedents studies on Internet advertising are limited to
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of Consumer Research, 10, pp 432∼435
Laurent, G., & Kapferer, J. N.(1985), Measuring consumer involvement profiles, Journal of Marketing Research, 22, pp41-53.
Mitchell, A. A.& J.C.Olson (1981), Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?, Journal of M
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of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Com- peting Explanation," Journal of Marketing Research, 23(May), 130-143.
Mitchell, Andrew A. and Jerry C. Olson(1981), "Are Product Attribute Beliefs the Only Mediators of Advertising Effects on Brand Attitude?," Journ
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of the previous cultural dimensions to marketing practices (as well as business practices) of the host country.
(1) 기업과 소비자간의 관계와 마케팅
(2) 기업과 기업간의 관계와 마케팅
3.Discuss the impacts of the previous cultural dimensions on the consumer behavior in the host country.
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of Tracking Data, Journal of Advertising Research Seploct, pp. 19-32.
Bemmaor, Albert (1984). Testing Alternative Econometric Model on the Existence of Advertising Threshold Effects, Journal of Marketing Research, 21(August), pp. 298-308.
Blattberg, Robert C. and Jeuland, Abel P. (1981), A Micromo
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of Marketing Constructs," Journal of Marketing Research, Vol. ⅩⅥ(February), pp.64-73.
_____ and J. Paul Peter(1984), "Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis," Journal of Marketing Research, Vol. Ⅹ (November), pp. 360-375.
Cohen, Jacob and Patricia Cohen(1983), A
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대부업을 이용할 수 밖에 없습니다. 한번 무이자 대출을 받은 사람은 계속해서 대부업체를 이용할 수밖에 없는 구조를 이용한 것이다. 따라서 무이자대출은 잠재적인 고객창출을 위한 일종의 미끼라고 할 수 있다. 개인 신용의 중요성에 대해
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of the evaluable patients: Campylobacter species in 29%, Salmonella species in 16%, Shigella species in 3.5%, and other pathogens in 2.6%.
RESULTS: Norfloxacin had a favorable overall effect compared with placebo (cure rate, 63% compared with 51%; P = 0.003). There were statistically favorable effec
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