|
Marketing Quarterly 9(2).
Martin, James H.(1994). Using a perceptual map of the consumer's sport schema to help make sponsorship decisions, Sports Marketing Quarterly, 3(3).
McDaniel, Stephen R.(1999). An investigation of match-up effects in sport sponsorship advertising: the implications of consu
|
|
|
placebo effects) : 위약효과. 약물실험 등에서 사람들은 반응성 때문에 종종 가짜 약 효과를 보임. 실제로는 피실험자들에게 실험 처지나 개입이 주어지지 않았는데도 불구하고 마치 그것을 받은 것과 유사한 효과가 나타는 경우.
약물의 효과성
|
|
|
of Inter- dependence. New York:John Wiley & Sons, Inc.
Kotler, Philip and Gary Armstrong (1991), Principles of Marketing. 5th ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
Kumar, Nirmalya, Lisa K. Scheer, and Jan-Benedit E.M. Steenkamp (1995a), "The Effects of Supplier Fairness on Vulnerable Resell
|
|
|
of the web brands and general characteristics of the web(interactivity, contents and community). This study also examines whether the web stickiness acts as mediating variable.
As the result, the interactivity, contents, and community has positive effects on the web stickiness. This results shows th
|
|
|
of Product and Brand Management, forthcoming.
Wilson, D. T.(1995), "An Integrated Model of Buyer-Seller Relationships," Journal of Academy of Marketing Science, 23(4).
Abstract
An Empirical Study on the Effects of the Characters of Online Retailing and Shoppers on Consumers' Buying Intention in the
|
|
|
of Applied Psychology, Vol. 74, 259-264.
Yu, Julie and Harris Cooper (1983), A Quantitative Review of Research Design Effects on Response rates to Ques- tionnaires," Journal of Marketing Re- search, (February), 36-44. Ⅰ. 서 론
II. 메타분석과 수집자료의 중요성
III. 마케팅 분야의 메
|
|
|
of famous public entertainers in an effort to manifest sports star models' advertising effects, attitudes towards advertisement, attitudes towards products, and attributes, and then providing positive data needed for utilizing sports advertisement models for a marketing purpose.
For that purpose, h
|
|
|
of mediated regression of perceived risk which was analyzed additionally, it was shown that perceived risk in terms of knowledge, innovative, shopping experiences and recreational enjoyment of shopping orientation was not represented the mediating effects, time orientation represented full mediation
|
|
|
of Political Economy,
82(4), pp.729-754.
Rethans, Arno J., John L. Swasy, and Lawrence J. Marks(1986), "Effects of
television commercial repetition, receive knowledge, and commercial
length: A test of the two-factor model", Journal of Marketing
Research, 23(February), pp.50-61.
Schumann, David
|
|
|
of European and U.S. Data," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 161-181.
Dicle, I. Atilla and Ulku Dicle (1992), "Effects of Government Export Policies on Turkish Export Trading Companies," International Marketing Review, 9(3), 62-76.
Eshghi, Abd
|
|
메뉴펼치기
