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CHAPTER 1
INTRODUCTION
The world is amuck with many products and services that although of high quality and excellent viability they do not get into consumers hands. What makes this phenomenon important is that that the core catalyst to making these products and services successful offerings is
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Market Analysis
2. Strategy Plan
-1 Strategy Plan
-2 Strategy outline
-3 Price
3. Product
-1 LANEIGE
-2 HERA
-3 IOPE
4. Marketing Promotion
-1 ATL (Above the line)
-2 BTL (Below the line) -이벤트면
-3 BTL (Below the line) -운영면
5. Conclusion
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Business Rev 68(4): 148-156.
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Howard JASheth JN (1969). The theory of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect of
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Marketing, 57(1), 81-101.
Morgan, R.E., Katsikeas, C.S., & Appliah-Adu, K. (1998). Market orientation and organizational learning capabilities. Journal of Marketing Management, 14, 353-381.
Morgan, R.M., & Hunt, S.D. (1994). The commitment-trust of relationship marketing. Journal of Marketing, 58(
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the food category barely has developed.
The purpose of this research is that finds out the elements of sale in food category in open markets in according to the growth of internet shopping and suggests the elements of customer’s interest needed to the marketing strategy of developing open markets.
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마케팅전략: 성과에 관한 탐색적 연구”, 마케팅연구, 제15권, 제2호, 2000.
홍성태 · 송창석 · 신종철, "중소기업의 인터넷 수출활동의도 결정요인에 관한 연구", 상품학 연구, 31, 2002.
Bennett, Roger, "Export Marketing and the Internet: Experiences of Website us
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The Effect of Pension Plans as Aggregate Savings, New York: NBER, 1965
Davis, E. Philip, "Pension Funds" in The New Palgrave: A Dictionary of Economics, 1999
Feldstein, Martin, "Do Private Pensions Increase National Savings?", Journal of Public Economics 10, 1978
Hubbard, Glenn R., "Pension Wealth a
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ngham, op. cit., pp.162-166.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Apr, Vol. 61, 1997, p. 36. Ibid, p.38.
R. C. Mayer, J. H. Davis, and F. D Schoorman, "An Integrative model of organizational trust," Acade
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마케팅에 관한 이론적 고찰 ----------7
1. 서비스의 정의 ----------------------------------7
2. 서비스의 기본적 특성 ---------------------------13
3. 서비스 기업의 마케팅 전략 -----------------------20
4. 서비스에 대한 복합적 마케팅 ---------------------22
5. 서비
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Marketing the Arts.
신봉희(2002),「한국무용의 대중적 활성화를 위한 마케팅 전략에 관한 기초연구」, 석사학위논문, 숙명여대 전통문화예술대학원, 2002.
조선하,「무용 공연예술 산업 활성화를 위한 관객유입 전략」, 박사학위논문, 목포대학교
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