도시마케팅의 전략과 의미
본 자료는 7페이지 의 미리보기를 제공합니다. 이미지를 클릭하여 주세요.
닫기
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
해당 자료는 7페이지 까지만 미리보기를 제공합니다.
7페이지 이후부터 다운로드 후 확인할 수 있습니다.

목차

I. 서 론

II. 도시마케팅 전략과 구성 요소의 이론적 의미
1. 도시마케팅의 의의
2. 도시마케팅 구성 요소의 이해
3. 표적시장의 유형과 고객
4. 상품
5. 분석 틀

III. 경험적 사례
1. 사례
2. 특징

IV. 정책적 의미
1. 도시마케팅 경험의 함축적 의미
2. 전망과 한계

V. 요 약
참고 문헌


*한글97

본문내용

ers.
Felbinger, C.L., & Holzer, M. (1999). Public administration in transformation: Three global challenges. International Review of Public Administration, 4(2), 3-11.
Fine, S.H. (1992). Marketing the public sector: Promoting the causes of public and nonprofit agencies. New Brunswick, NJ: Transaction Publishers.
Gold, J.R., & Ward, S.V. (Eds.). (1994). Place promotion: The use of publicity and marketing to sell towns and regions. Chichester: John Wiley & Sons.
Houston, F.S. (1986). The marketing concept: What it is and what it is not. Journal of Marketing, 50: 81-87.
Kearns, G., & Philo, C. (Eds.). (1993). Selling places: The city as cultural capital post and present. Oxford: Pergamon Press.
Kerr, J.R., & Stearns, J.M. (1981). Program planning and evaluation: A citizen-oriented approach. In M.P. Mokwa & S.E. Permut (Eds.), Government marketing - Theory and practice, (pp.205-217). New York, NY: Praeger Publishers.
Kotler, P., Haider, D., & Rein, I. (1994, February). There's no place like our place! The marketing of cities, regions, and nations. Public Management, 15-18.
Kotler, P., Haider, D.H., & Rein, I. (1993). Marketing places: Attracting investment, industry, and tourism to cities, states, and nations. New York, NY: The Free Press.
Lever, W.F. (1999). Competitive cities in Europe. Urban Studies, 36(5-6): 1029-1044.
Martin, J.A. (1996). Selling cities: Attracting homebuyers through schools and housing programs. Journal of the American Planning Association, 62(3), 399-340.
Paddison, R. (1993). City marketing, image reconstruction and urban regeneration. Urban Studies, 30(2): 339-349.
Page, S.J., & Hardyman, R. (1996). Place marketing and town centre management: A new tool for urban revitalization. Cities, 13(3), 153-164.
Philo, C., & Kearns, G. (1993). Culture, history, capital: A critical introduction to the selling of places. In G. Kearns & C. Philo (Eds.), Selling places: The city as cultural capital post and present (pp.1-32). Oxford: Pergamon Press.
Rosener, J.B. (1977). Improving productivity in the public sector: An analysis of two tools - Marketing and citizen involvement. Public Productivity Review, 2(3), 3-11.
Sadler, D. (1993). Place marketing, competitive places and the construction of hegemony in Britain in the 1980s. In G. Kearns & C. Philo (Eds.), Selling places: The city as cultural capital post and present (pp.175-192). Oxford: Pergamon Press.
Smyth, H. (1994). Marketing the city: The role of flagship developments in urban regeneration. London, UK: E & FN Spon.
Waitt, G. (1999). Playing games with Sydney: Marketing Sydney for the 2000 Olympics. Urban Studies, 36(7), 1055-1077.
Ward, S.V. (1998). Selling places: The marketing and promotion of towns and cities 1850-2000. London, UK: E & FN Spon.
Welsh Development Agency. (1999a). Advantage Wales: An introduction to the best business climate in Europe. Wales, UK: The author.
Welsh Development Agency. (1999b). Working for Wales, 1998-1999 - Annual Report. Wales, UK: The author.
  • 가격2,300
  • 페이지수20페이지
  • 등록일2002.09.27
  • 저작시기2002.09
  • 파일형식한글(hwp)
  • 자료번호#204417
본 자료는 최근 2주간 다운받은 회원이 없습니다.
청소해
다운로드 장바구니