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1. Marketing research involves the identification, collection, analysis, and dissemination of information. Explain how each of these phase of marketing research applies to Astec’s problem. (마케팅 리서치는 identification(확인), 수집, 분석, 정보의 보고과 관련 있다. 이들 각 단계는 Astec의
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Research Quarterly, Vol. 3, 1985, pp. 29-53.
Cuhls, K. and T. Kuwahara, Outlook for Japanese and German Future Technology: Comparing Technology Forecast Surveys, Series of the Fraunhofer Institute for Systems and Innovation Research, Physica-Verlag, Heidelberg, Germany, 1994.
Grupp, H. and H. A. Lin
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