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Donthu, Naveen and Lee Sungho (2000), "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy of Marketing Science, 28, 195-211
Abstract
A Effect of Website's Characteristics on Internet Brand Equity
Han, Dong-chul
Sung, Hee-seung
Businesses based on online are b
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onses for analysis.
- Average age of the respondents was 23.7 years; 47 percent were men and 53 percent were women; 34 percent worked full-time, 46 percent worked part-time, and 20 percent did notwork; and 66 percent were Caucasian, 23 percent were African American, 2 percent were Hispanic, 6 percen
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