.A., et al.(1990). Integrating ceasing participation with other aspects of leisure behavior a replication and extension. Joural of Leisure Research, 21(4):316-326.
Sutton, W.(1991). Sports marketing in parkhouse, B.L. The man- agement of sports.
Kotler, P.(1991). Marketing manage- ment. Englewood cliffs.
Mullin, B.(1983). Sports Marketing promotion & public reations. National Sports Management.
The Perrier Study(1979). Fitness in Amerlca. New York, Perrier Inc.
Mullins(1985). The Relationship of centralization on other structural properties Vol.18, pp.18-24.
Parkhouse, B.(1991). Definition, evolution and curriculum in parkhouse, B.L. Management of sports. Mosby Year Book.
Rogers, E.(1983). Diffusion of in- novations. 3rd ed. Free Press, NY.
Sandomir, R.(1987). GNSP : The gross national sports product. Sports Inc., pp.14-18. For the importance of sporting goods in the development of the industry, see Hardy, S.(1990). Adopted by all the leading clyuvs: Sporting Goods and the shaping of leisurd, 1800-1900. In R. Butsch(ED), For fun and profit : The transfornation of leisure into consumption. philadelphia. Temle University Press.
Stephens. T.(1987). Seculartrends in adult phusical activity Exercise boom on oust Research Quarterly for Exercise and sports, 58(2).
Selin.(1988). Poliay issue in sports and athletics. Policy studies journal, 102-109.
Stanton, W.J.(1981). Fundamentals of marketing(6th ed., pp.160-209). New York : Mc Graw-Hill ; Kotler, p.(1984). Marketing management : Analysis, planning, and control(5th ed, pp. 309-351). Englewood Cliffs, NJ : Prentice Hall.
Tinsley, H., and R., Kass(1978). Leisure activites and need satisfaction: a replicationand extension. Journal of Leisure Research, 191-202.
Toy, Program change and organization Properties(1988). A comparatire, pp.232-241.
A ph. D. Dissertatiion(1983). The Pennsylvaia State Universith. Universith Park, PA.
Yiannakis, A.(1989). Some contributions of sports socilolgy to the marketion of sports and leixure organizations. Journal of sports Management, 103-115.
Zeigler, E.(1982). Decision muking in physical ealucation and athletics administration. A case method approach, Champaign, Ilistipes.
ABSTRACT
A Theoretical Study on the Study Trend of Sport Marketing
Yook, Cho-Young Ka, Ki-Hyun Hong, Wan-Pyo
Sports marketing is a new, and practical science to give effective service 색 those who need sport participation. However it creats some settling managerial problems, and that should is a vital success.
The study of sport marketing is very extensive, and includes sociology, psychology, economics, concerning sciences and etc.
Most of study was started, and concerne highly in Europe.
An interesting and understanding of sport marketing in Korea in comparison with Europe may not be so high and a study on sport marketing is not much developed. Environment for sports has being changed, but sport marketing in korea is still in early stage.
The theory and processor sport marketing should be systematic.