I.The “I Love New York” logo is a rebus created by Milton Glaser in June 27th, on 1977, with a $4.3 million funding commitment from the state.
1. According to crainsnewyork.com, the mission of “I love New York” campaign was to increase tourist volume by building awareness of New York as an outdoor family destination, and to position the state ahead of major competition like New England.
2. It was inspired in part by the state tourism slogan “Virginia is for Lovers”