adays, brand-new portal site companies who newly enter into this market are attacking Naver with aggressive market advertisement strategies. Naver needs new contents and ideas to differentiate from other web sites.
Meanwhile, Naver has been branched into foreign markets such as Japan, China and United States. However, Naver did not meet expected profits from foreign countries, recognition and occupancy is still weak in foreign markets.
The one solution to this problem is to specifies into small marketing tasks.
First, we carefully propose to branch into foreign markets based on cultural sympathies and Naver needs to follow every basic steps to capture asian countries first. It can be well-done by employing the natives to be localized. To success in foreign countries Naver needs to establish vast database fitting to those countries.
Second, we strongly recommend celebrity advertisement marketing. Because Korean celebrities are still popular to the public in many asian countries. It can be the best advertisement strategy.
Government regulations for portal sites
Because of tightening regulations of government for Portal sites, Naver has responsibilities for social public as a new media. It provides search engine centered and standardized service without differentiation. As a result, it lost diversity.
☞ making 'Public opinion Square' for differentiate strategy
Its aim is to reflect segmented consumer needs and to create premium space for high quality of information and communication which based on present server having familiar image.
Many people feel annoying about advertisements on the web pages because advertisements are scattered over the web pages. Advertisements, however, are huge income to the companies. For this reason, it is not easy to eliminate all the advertisements from its portal site. on the new premium space, NHN should take them to serve more simple forms of web pages, create clear environment and bo independent from specific interests related to their income sources.
Even though Naver has huge data bases, information in the Naver is not coming from professionalists in various fields. Information could be wrong and manipulated by others. NHN should filter and verify data bases for specific needs.
Public are seeking for places to talk and debate on many subjects such as social problems, politics, economics, cultures. However, some political and social comments involved in specific interests are sometimes deleted by its staffs. In comparison to Daum, its debate spaces are free to express their opinions and its users set up the social agenda and participate in various movements for realizing their opinion. At this point, NHN should consider making a 'public opinion square' and make people to debate with their thoughts. NHN can create a new circumstance by providing the high quality information about various problems faced with. NHN should prepare for the next steps for the future to capture new needs beyond the present needs.