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on the Education Programs for Employees in Coffee Restaurants from the Employers` Viewpoint. Korean J Culinary Res 15(3): 271-283.
Oliver RL (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. J Marketing Res 17(4): 460-469.
Parasuraman AZeithaml VABerry LL (1985
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마케팅에 관한 이론적 고찰 ----------7
1. 서비스의 정의 ----------------------------------7
2. 서비스의 기본적 특성 ---------------------------13
3. 서비스 기업의 마케팅 전략 -----------------------20
4. 서비스에 대한 복합적 마케팅 ---------------------22
5. 서비
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the most common mistakes marketers make when they ascend is ignoring the importance of their responsibilities with the chief executive officer (CEO) and also building alignment with peers within the C-suite. Chief marketing officers (CMOs) and global brand leaders embrace new quantitative results an
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and marine products by internet and the food category barely has developed.
The purpose of this research is that finds out the elements of sale in food category in open markets in according to the growth of internet shopping and suggests the elements of customer’s interest needed to the marketing s
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and awkward lectionary in Korean context is explained. In order to discover the useful aspects of Church calendar, observed closely on structure and necessary elements. Examined how lectionary was formed in reformed tradition and define the historical significance and value. Also, characteristics an
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of Marketing Research, 11(Jun), pp.582-592.
Franken, Richard B.(1925), The Attention-Value of Newspaper Advertisements, New York: Association of National Advertisers.
Han, Jin K.(2004), "Involvement and advertising size effects on information processing," Advances in Consumer Research, 19, pp.762-
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influences in the lyrics of popular American music of the postwar era. Journal of Current Issues and Research in Advertising, 1986.
Gupta, P.B., & Lord, K. R., Product placement in movies : The effects of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising,
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of Private Education and Relationship with Public Education in Korea
Ki-Chang Song** Professor, Sookmyung Women's University
This study was performed to analyze the growth trends of private education on the base of concept of private education and private education expense, to investigate the cause
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and K. Ramamurthy, "The Role of Interorganizational and Organizational Factors on the Decision Mode for Adoption of Interorganizational Systems", Decision Sciences, 26, 1996.
Reid, S. D., "Managerial and Firm Influences on Export Behavior", Journal of the Academy of Marketing Science, 11(Summer), 19
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and Paschell, E.F.:Organization og satrch granules. In starch chemistry and Technology. (1984)
15) Park HH, Lee KH, Kim SK. Effect of heat-moisture treatments on physico-chemical properties of chestnut starch. Korean J Food Sci Technol 18: 437-442.(1986)
16) Park IS, Kim SK, Kim CS. Physicochemical
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