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마케팅을 조사하였다. 공익관련 마케팅은 기업의 자선기부금의 금액이 목표로 제품의 소비자 구매에 의해 결정되는 마케팅 전략이다. The influence of cause marketing associations on product and cause brand value
Introduction
A definitional review of
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of theoretical system on characteristic elements derived from emotional and utilitarian perspectives. In order to achieve the purposes, the characteristics of internet retailing shop included site design, virtual reality, web awareness, customer concern, merchandise search, information supply, produ
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and long-term management strategies for brand equity build-up should be ensured and is essential in the present unlimited competition.
The last but not least important point to notice is that to increase brand equity value, intensive investment and constant emphasis should be made on internal market
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influence of violence on adolescents from watching television. The model indicates that interventions must be made throughout the production of the making consideration of relevant factors such as TV program producers, program providers, deliberative council, school environment, peer groups, family
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