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The Dynamics of Trust Within and Between Organizations, Journal of Marketing Research, 29(Aug.)
31. Oliver, Richard L.(1999), Value as Excellence in the Consumption Experience, in Consumer Value: A Framework for Analysis and Research, orris B. Holbrook(ed.), New York: Routledge
32. Robert F. KELLY,
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The Provider CEO perspective", Transportation Journal, 2008, pp.40∼44
[29] Lieb Robert, "The year 2007 survey Provider CEO perspective on the current status and future prospects of the third-party logistics industry in the Asia-Pacific region", International Journal of Physical Distribution&Logistic
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Marketing Research, Vol.1 (September), 24-33
14) Keller, Kevin Lane(1993), "Conceptualizing, Measuring and Managing Customer-Based Equity", Journal of Marketing, 1-22.
15) Kamakura, Wagner A and Gary, J Russell (1993), "Measuring Brand Value with Scanner Data", International Journal of Research in M
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Internationalization of Zara
(1) Internationalization
(2) Market Selection
(3) Market entry strategies
3. The business strategy of Zara
(1) Vertical Integration
(2) Products in small batches with wide range
(3) Use of IT technology to predict consumer’s taste and demand
(4) Marketing Str
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the Internal Political Economy of Marketing Channels," Journal of Marketing Research, November, pp.397-414.
and Sejo Oh(1987), "Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels," Journal of Marketing Research, November, pp.347-58.
and (1988), "A Transaction C
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A Transaction Cost Explanation of Vertical Control in International Markets," Journal of the Academy of Marketing Science, 17(Summer).
Lassar, Walfried M., and Jefrey L. Kerr (1996), "Strategy and control in supplier-distributor relationships: An agency perspective," Strategic Management Journal, v
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A. "Statement before the Senate Armed Forces Committee," March 7, 2000.
"North Korea: A Changing Military Force-A Threat Now and in the Future," a paper presented at the 15th International Conference on "Korea and Northeast Asia: A Half Century After the Korean War," Seoul, Korea, October 26-27, org
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3
Explain about product and give some factual examples
Explain about price and give some factual examples
Explain about place and give some factual examples
Explain about promotion and give some factual examples
Conclusion
Demonstrate how companies decide on 4Ps in international markets
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the Customer Experience in Online Environments: A Structural Modeling Approach," <Http://www2000.ogsm.vandervilt.edu>.
Zaichowsky, J.L.(1985), "Measuring the involvement construct," Journal of Consumer Research, Vol.12(Dec), 341-352.
Jupiter Communication. (1996), "Web Ad Revenue Jumps 83 Perc
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마케팅전략 측면
제 2절 기업-고객 간 거래 모델(business to customer model) 분석
1. 사업타당성 측면
2. 수익모델 검증 측면
3. 마케팅전략 측면
제 4장 인터넷 비즈니스 모델의 단계별 전략
제 1절 인터넷 비즈니스 모델의 기획전략
1. 사업계획
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